The idea for Zipadee-zip came about in 2011 when new parents Brett and Stephanie Parker's daughter Charlotte has a difficult time sleeping through the night when she was a baby. Swaddling and sleep sacks were not working. Research and trawling through mommy-blogs and forums led Stephanie to come up with a loose-fitting starfish shaped sleep sack/pajama combo. Baby Charlotte was able to sleep through the night and the rest is history. The original starfish Zipadee-zip pajamas have now expanded to include personalized items and varied sizes from newborn to 3 years old. They also now carry sleeping mats and teether products.