Superdry is an apparel company based in Cheltenham in the United Kingdom. The company first called itself Cult Clothing Co. at the time of its founding in 1985. It continued to expand across the UK, appealing to young shoppers who loved the apparel, which combined classic American styling with unique twists. In 2004, Cult Clothing started the conversion to Superdry. Superdry has a range of items for men and women, including jeans, tops, dresses, sweaters, and outerwear. Accessories like sunglasses and bags are also available. The clothing is functional, comfortable, and somewhat traditional, with solid colors and functional designs, but there's often a spin. There may be Japanese letters used as decoration, a big and bold graphic, or a pop of color used in an unexpected way. These elements help to make the brand a favorite of students and younger urbanites who are looking for comfort and style.