Pureology

Pureology was founded in California in 2001, wanting to create high-quality professional products for color-treated hair. The brand specializes in making products that are as high-quality as everyday salon products, but catering directly to those who have colored hair. The products are made to help restore any potential damaging effects from color treatment, thoroughly wash, condition, and treat hair without color fading, and help promote lasting hair color. Additionally, the brand prides themselves on being 100% vegan, highly valuing integrity, sustainability, and purity.