Primal’s motivation is to help their partners follow their love. The company does this by mixing plans, designs, and administration to make uncommon cycling attire. The brand’s obsession is cycling, cycling wear is their specialty, offering back is a lifestyle. Yearly together with its partners, the brand gives back hundreds of thousands of dollars to help people. Some of the brand partners include Duvine, Climate Ride, Pedal the Cause, Children’s Hospital Colorado, Bike New York, Livestrong, Cycle Oregon and so many more. You buy items in different collections like MLB, The United States Military, Rock and Roll like Pink Floyd, and numerous events. The website has clothing for men like jerseys, shorts, kits, hats, socks, outerwear, and so much more. You can also buy specific series like Helix, Nexas, MTB, Omni, and others. The women’s section has shorts, warmers, tights, tanks, bibs and so much more. You can also custom make your item into the different sport, events, or outerwear categories.