British country lifestyle brand Joules was founded in 1989. Today there are 125 shops, plus 34 concessions and three franchise stores, and a website to buy products from too. The ranges cover collections for men, women, kids, and babies, as well as pet, home, and gift purchases. Joules pieces are known for their bright colour and patterns, across striped, polka dot and floral designs. As premium priced products, there's a focus on good quality and long-lasting wear. Key clothing items include rugby and polo shirts, dresses, jackets, gilets, shorts, and loungewear. You'll find accessories like belts, hats, scarves, sunglasses, and toiletries, with home ranges providing the Joules look for any living space. Think bedding, wallpaper, storage, furniture and more, to work in outdoor and indoor areas. Joules is synonymous with country living and outdoor style, blending practicality with patterns and flair.