Cefinn is a london-based brand founded by samantha Cameron in 2017 to create chic, sophisticated fashion for multi-tasking urban women. Everything was designed to be fashionable and feminine. Easy to dress, elegant and low-key, it's a fashion that you don't have to overthink -- walk into in the morning and you can work 24 hours a day, from the office to dinner with friends. Samantha created Cefinn to fill the gap in the market for cutting-edge fashion products, which are convenient for busy women. As Smythson's creative director, he has always found it difficult to find contemporary trends in his life at 10 downing street that are neither gregarious nor boring. Cefinn is a contemporary womenswear brand founded by Samantha Cameron, the former Prime Minister's wife. It is designed to provide modern women with stylish, versatile and affordable clothing. Cefinn offers a range of timeless pieces that are designed to be mixed and matched to create a wardrobe that works for any occasion. The brand focuses on quality fabrics, flattering silhouettes and modern details, creating a collection of timeless pieces that are designed to last. From classic blazers to statement dresses, Cefinn has something for everyone. With its focus on quality, style and affordability, Cefinn is the perfect choice for modern women who want to look and feel their best.